and promotion outcomes to drive continuous improvement.
Food & beverage manufacturing
Unified promotion planning with higher forecast accuracy
Logio has worked with Mondelez since 2011 to unify planning, streamline promotion approvals, and improve sales forecasting.
Outcome
A single forecasting system for promo and non‑promo demand, faster approvals, and a measurable increase in forecast accuracy that supports better promo profitability.
Forecast accuracy increased
+0 pp
About Mondelēz
Mondelez International is one of the world’s largest snack companies, selling products in over 150 countries. The company reported approximately $36 billion in global net revenues and holds leadership positions in biscuits and chocolate, with brands including Milka, Oreo and Toblerone.
~$36B annual net revenue (2024)
~91,000 employees worldwide (2023)
Products sold in 150+ countries
Initial challenge
Three issues at the start of cooperation in 2011 — unify different planning approaches, optimize promotion approval, and increase sales plan accuracy.
Project goal
Create a single system covering promo and non‑promo forecasting, standardize approvals, and improve planning accuracy and profitability.
Solution
Unify planning and raise forecast accuracy
Since 2011, Logio helped Mondelez unify planning and raise forecast accuracy from 50% to 70%, improving promotion decisions and cross‑functional alignment.
Solutions implemented
Promotion Planning & Effectiveness
Data Visibility & Accessibility
Reporting Automation
Demand Forecasting & Inventory Optimization
Impact
Unified planning and smarter promotions
Higher forecast accuracy
Improved from 50% to 70% (+20 pp), enabling better supply and financial planning.
Faster decisions
Standardized approvals shortened the path from proposal to go‑live.
Better profitability focus
Promotions managed with clearer economics, contributing to higher promo profitability.
One source of truth
Unified forecasting improved collaboration across production, sales, and finance.
Make your promotions pay off
If your promotion planning is fragmented or slow, we can help unify the process, improve forecast accuracy, and give your teams real‑time visibility. Let’s talk about a practical roadmap for your business.
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